Marketing

Online Marketing Shows Up at Local Parade

by Christy Correll on January 25, 2012 in Marketing

Even though I am constantly reminded as an online marketer that conversions are what count, I sometimes lose sight of the fact that promotions don’t have to be high-tech to be effective. This hit home for me at last week’s Marade for MLK, Jr. Day here in Denver.
I didn’t see a lot of QR codes [...]

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If You Can’t Say Something Nice About a QR Code, You Shouldn’t Use One at All

by Christy Correll on November 15, 2011 in Marketing

While strolling through my hood the other day, I was excited to see a couple different realtors incorporating QR codes into their street-level marketing campaigns. Until I realized that they were just posting them without directions, like QR codes are things everyday folk know what to do with when they stumble upon. News Flash: Although QR codes are becoming more commonplace in everyday life, we just aren’t there yet, Denver realtors. Sorry.

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Have You Taken seoMoz’s Industry Survey Yet?

by Christy Correll on May 4, 2010 in Marketing
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Do it for love, or do it for the chance to win a shiny new toy — just do it!
I just took SeoMoz’s biennial search marketing industry survey and think you should, too. As Rand promised, it only took about 10 minutes. That said, it was surprisingly comprehensive given the lack of pain involved in [...]

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How to Promote Your Facebook Page with the New “Text to Like” Feature … Even if You Aren’t in the Beta Program

by Christy Correll on April 28, 2010 in Marketing
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Facebook is encouraging select local businesses to promote their Facebook pages with the new “text to like” feature. As an incentive, Facebook is gifting these businesses with Facebook-branded window decals customized with the URL of each business’s Facebook page and instructions on how to “like” that particular message by sending an SMS. Social [...]

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