Do it for love, or do it for the chance to win a shiny new toy — just do it!
I just took SeoMoz’s biennial search marketing industry survey and think you should, too. As Rand promised, it only took about 10 minutes. That said, it was surprisingly comprehensive given the lack of pain involved in taking it. I was given the opportunity to answer questions such as if I use the nofollow and canonical tags or not, what specific tools I use for SEO and social media, and what activities I concentrate my efforts on. The survey also covers all the usual budget, job role, and compensation questions as well. To be honest, though, I would have gladly spent up to an hour taking a survey if it would give us a better idea of what it means to be a part of this industry and give us insight into making search better for everyone involved.
If you haven’t yet taken this survey and you working in the search marketing industry, I encourage you to do so. The more of us that participate, the more information we will have about who we are as a community and where we are headed. (The results, of course, will be released publicly as the 2008 results were.)
It will also be interesting to look back in a couple of years when we take the 2010 survey and see if our predictions as a whole were on-target or now. Looking back on the 2008 survey results sure was interesting! *shakes head, laughing * In 2008, the majority of us thought that Yahoo! was more likely to challenge Google than Microsoft — followed by Ask, Baidu, and Wikia. What the heck is Wikia? I don’t even remember Wikia? LOL. Do you? And is Baidu still around? (Frankly, I am surprised that Ask is still around.)
So, take the survey because you love what you do and want to give back to the search community. Participation is anonymous, of course.
And if you could care less about the greater good, well, they are offering all survey participants the option of going into a a drawing for a nice list of prizes that includes a 32G iPad, Flip HD cameras, and, of course, SEO swag.
