While strolling through my hood the other day, I was excited to see a couple different realtors incorporating QR codes into their street-level marketing campaigns. Until I realized that they were just posting them without directions, like QR codes are things everyday folk know what to do with when they stumble upon.
News Flash: Although QR codes are becoming more commonplace in everyday life, we just aren’t there yet, Denver realtors. Sorry.
But the day is coming. Soon! Before you know it, Jane Doe will know what to do when she bumps into a QR code in her hood — just like she innately knows what to do when she encounters a lost puppy or $50 bill on the sidewalk.
Until then, please remember to include operating instructions for QR codes, or don’t use them at all.
