Even though I am constantly reminded as an online marketer that conversions are what count, I sometimes lose sight of the fact that promotions don’t have to be high-tech to be effective. This hit home for me at last week’s Marade for MLK, Jr. Day here in Denver.
I didn’t see a lot of QR codes or any flashy technology being used to get the word out about the many important causes being spotlighted at this event. What I did see was a high school student (pictured above) directing parade watchers to online information about Colorado ASSET with a simple poster. She kept her message on-target with simple, focused content: the name of the cause, a website address, an Twitter and Facebook icons.
Did this low-tech promotional technique work? At minimum, it caught my attention. I looked the website up on my iPhone, and now I know what Colorado ASSET is and why it’s so important. And if you visit their website, you’ll know, too. And so the ripples of information spread out amongst the masses …
