Christy Correll | Online Marketing Jill of All Trades

Online Marketing Shows Up at Local Parade

by Christy Correll on January 25, 2012 in Marketing

Even though I am constantly reminded as an online marketer that conversions are what count, I sometimes lose sight of the fact that promotions don’t have to be high-tech to be effective. This hit home for me at last week’s Marade for MLK, Jr. Day here in Denver.

I didn’t see a lot of QR codes or any flashy technology being used to get the word out about the many important causes being spotlighted at this event. What I did see was a high school student (pictured above) directing parade watchers to online information about Colorado ASSET with a simple poster. She kept her message on-target with Read more.

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If You Can’t Say Something Nice About a QR Code, You Shouldn’t Use One at All

by Christy Correll on November 15, 2011 in Marketing

While strolling through my hood the other day, I was excited to see a couple different realtors incorporating QR codes into their street-level marketing campaigns. Until I realized that they were just posting them without directions, like QR codes are things everyday folk know what to do with when they stumble upon.

News Flash: Although QR codes are becoming more commonplace in everyday life, we just aren’t there yet, Denver realtors. Sorry.

But the day is coming. Soon! Before you know it, Jane Doe will know what to do when she bumps into a QR code in her hood — just like she innately knows what to do when she encounters a lost puppy or $50 bill on the sidewalk.

Until then, please remember to include operating instructions for QR codes, or don’t use them at all.

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Adventurists Prepare for 10,000 Mile Road Race to Benefit Homeless Kids in Mongolia

by Christy Correll on July 9, 2010 in Follow Friday

A pair of London-based adventurists with big hearts are giving new meaning to the phrase “summer road trip.”
Nick Harvey, 29, and Maria Novatschkova, 31, will embark on their 10,000-mile adventure from London to Ulaan Baatar, Mongolia, to raise money for Mongolia’s homeless children on July 24. ”Team Wanderlust” will join some 350 other teams from around [...]

Google Explains the Caffeine Update

by Christy Correll on June 9, 2010 in SEO

Google’s Matt Cutts explains the Caffeine Update (which has FINALLY and COMPLETELY live) in this interview with Danny Sullivan at SMX Advanced. A synopsis of how Google indexes documents via Caffeine is also posted on Google’s official blog.

Professional Video Gamers’ Bodies Comparable to 60-Year-Old Chain Smokers, Study Says

by Christy Correll on June 8, 2010 in Geek Chic

University of Essex Throws Away Undisclosed Amount of Research Dollars in Attempt to Determine if Top Gamers are as Fit as Pro Athletes
A recent study conducted by the University of Essex compared top gamers’ psychological and physical health to that of professional athletes. It concluded that while the “mental sharpness and psychological health of the [...]

Follow Friday: Where to Get Your Puppy Fix & Other Online Smile-Generators

by Christy Correll on May 28, 2010 in Follow Friday

The next time you need to turn that frown upside down, consider visiting these sites. If at least one of them doesn’t bring a smile to your mug, well, there’s just something wrong with you.
The Daily Puppy – Bookmark this site now so that the next time you are about to have a meltdown at [...]

Why I Couldn’t Resist Adding SEO Site Tools to Chrome

by Christy Correll on May 17, 2010 in SEO

I have a confession. Early this month I blogged about how I had cleaned up my Firefox toolbar, insinuating that I only needed three primary browser extensions in my SEO tool kit. At the time I wrote this, this was true. I swear.
Less than a week after publishing “Is your SEO tool kit getting a [...]

Follow Friday: Ten Thousand Nets & Other Organizations Dedicated to Stopping Africa’s Biggest Killer

by Christy Correll on May 14, 2010 in Follow Friday

Do you know what Africa’s biggest killer is? Nope, it’s not HIV. Until last night, that’s what I thought. It’s malaria.
Yeah, malaria, that disease that no longer exists in the Western world. However, if you have the bad fortune to be born in sub-Saharan Africa, you are well-acquainted with what is one of the world’s [...]

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